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af9431_ifard2017016.14_players_gold_leaf_two_words_mezzanine.01
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Player’s Gold Leaf: Two Words

IFI Archive Player Admin
An advertisement for Gold Leaf cigarettes, featuring stylish colourful images and contemporary music. This advert won ‘Best Tobacco Products (TV) & Best Irish Market’ in the International Category at the 1967 American Television Commercials Festival, the trophy of which is housed in the IFI Irish Film Archive. To see more from The Irish Adverts Project, […]
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af8283_ifard201689.3_player_number_6_sport_mezzanine.01
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Player’s No.6: Sport

IFI Archive Player Admin
Advertisement for Player’s No. 6 cigarettes, centered around the message that a ‘consistently high standard is the measure of greatness’. This message is demonstrated by a series of sportspeople in action. To see more from The Irish Adverts Project, click here.
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af8284_ifard201689.4_player_number_6_studio_mezzanine.01
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Player’s No.6: Studio

IFI Archive Player Admin
A presenter in a television studio uses a familiar message from previous Player’s No. 6 advertisements to highlight why more and more people are now changing to Player No. 6 cigarettes. To see more from The Irish Adverts Project, click here.
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af8286_ifard201689.6_player_number_6_pole_vault_mezzanine.01
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Player’s No.6: Pole Vault

IFI Archive Player Admin
A series of people demonstrate their abilities in a range of sports, highlighting the message that ‘a consistently high standard is a measure of greatness’. The voiceover explains how this is also true of Player’s No. 6 cigarettes. To see more from The Irish Adverts Project, click here.
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