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Phoenix: Malachi

IFI Archive Player Admin
Advertisement for Phoenix beer featuring the recurring characters Malachi and ‘Mr O’. Malachi the barman hums a song as he tidies the bar. He begins talking to himself, pretending that he is both customer and bar man. Malachi attempts to serve himself a pint of Phoenix, but ‘Mr O’ steals his pint just as he […]
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Phoenix: Fish in the Sea

IFI Archive Player Admin
Advertisement for Phoenix beer which depicts a group of men returning home from a fishing trip. On arrival, they discover the woman of the house has prepared fish for dinner which is much bigger than the meagre one they have caught. She produces Phoenix beer, which cheers them up instantly. To see more from The […]
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af8382_ifard201695.14_phoenix_beers_on_the_winners_mezzanine.01
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Phoenix: Winners

IFI Archive Player Admin
Advertisement for Phoenix beer in which a man is momentarily stunned by the sight of a winning trophy, but re-awakens at the mention of a free bottle of Phoenix beer. To see more from The Irish Adverts Project, click here.
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af8383_ifard201695.15_phoenix_outsider_mezzanine.01
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Phoenix: Outsider

IFI Archive Player Admin
A group watch a horse race on a television in a pub. As the horse races to the finish line, the entire group freeze on the spot with the exception of a man carrying a tray filled with pints of Phoenix. A voice over states: ‘When your outsider surprises even himself, make the most of […]
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Phoenix: Easy

IFI Archive Player Admin
Light-hearted advertisement for Phoenix beer in which Malachi the bar man recommends Phoenix to a customer while trying to control the ‘lively’ pints of beer beneath the bar. To see more from The Irish Adverts Project, click here.
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af8414_ifard201697.9_phoenix_mr_o_mezzanine.01
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Phoenix: Mr O

IFI Archive Player Admin
Advertisement for Phoenix beer, featuring the recurring characters of Malachi the bar man and Mr O. A barman prepares pints of Phoenix for the after-work rush and leaves one aside for himself. When the crowd has passed, he discovers that Mr O has stolen his pint again. To see more from The Irish Adverts Project, […]
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af8413_ifard201697.8_phoenix_snug_mezzanine.01
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Phoenix: Snug

IFI Archive Player Admin
Advertisement for Phoenix beer, featuring the recurring characters of Malachi the bar man and Mr O. Malachi struggles to bring a pint of Phoenix to a ‘very important customer’ in the snug but Mr O manages to steal it from him. To see more from The Irish Adverts Project, click here.
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