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af8106_ifard201680.17_macardles_number_1_ale_mezzanine.01
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Macardles: No. 1

IFI Archive Player Admin
Advertisement highlighting the history and tradition in making Macardles, with the message that it is made by ‘men who know, for men who know.’ A man enjoys a glass of Macardles before taking a 6-pack home with him. To see more from The Irish Adverts Project, click here.
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af8107_ifard201680.19_macardles_christmas_mezzanine.01
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Macardles: Christmas

IFI Archive Player Admin
This short advertisement promotes the Macardles 6-pack of beer as a take-home beer for the Christmas season. The advertisement shows a series of still images depicting people enjoying Macardles at Christmas. To see more from The Irish Adverts Project, click here.
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af8283_ifard201689.3_player_number_6_sport_mezzanine.01
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Player’s No.6: Sport

IFI Archive Player Admin
Advertisement for Player’s No. 6 cigarettes, centered around the message that a ‘consistently high standard is the measure of greatness’. This message is demonstrated by a series of sportspeople in action. To see more from The Irish Adverts Project, click here.
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af8284_ifard201689.4_player_number_6_studio_mezzanine.01
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Player’s No.6: Studio

IFI Archive Player Admin
A presenter in a television studio uses a familiar message from previous Player’s No. 6 advertisements to highlight why more and more people are now changing to Player No. 6 cigarettes. To see more from The Irish Adverts Project, click here.
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af8286_ifard201689.6_player_number_6_pole_vault_mezzanine.01
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Player’s No.6: Pole Vault

IFI Archive Player Admin
A series of people demonstrate their abilities in a range of sports, highlighting the message that ‘a consistently high standard is a measure of greatness’. The voiceover explains how this is also true of Player’s No. 6 cigarettes. To see more from The Irish Adverts Project, click here.
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af8554_ifard2016110.8_lemon_quix_dublin_airport_mezzanine.01
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Quix: Dublin Airport

IFI Archive Player Admin
Advertisement for Lemon Quix washing up liquid, in which the product is tested against a competitive brand. Two women test the 2 brands at Dublin Airport and Quix is found to provide better value for money. To see more from The Irish Adverts Project, click here.
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af8555_ifard2016110.10_quix_ferry_30_seconds_mezzanine.01
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Quix: Ferry

IFI Archive Player Admin
Advertisement for Quix washing up liquid, in which the product is tested against an unnamed brand. Two women, on board a B&I car ferry, wash thousands of plates and discover that Quix lasts longer than the competing brand. To see more from The Irish Adverts Project, click here.
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af8557_ifard2016110.12_quix_train_30_seconds_mezzanine.01
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Quix: Train

IFI Archive Player Admin
Advertisement for Quix washing up liquid which takes places on the CIE Express train from Dublin to Cork. Quix is tested against an unnamed brand and is found to last longer. To see more from The Irish Adverts Project, click here.
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