Guinness Adverts

Guinness International

15th February 2024

IFI Archive Player Admin

A stylish and colourful advert for Guinness, which shows montages of people enjoying Guinness, travelling alongside cleverly-animated glasses of the drink. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Going Down Well

15th February 2024

IFI Archive Player Admin

This advert introduces draft Guinness at ‘only a shilling a pint’ and highlights the affordability and growing popularity of the drink. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

30 Seconds of Darkness

15th February 2024

IFI Archive Player Admin

A clever visual play on the shape and colour of a pint of Guinness and a Waterford glass tankard. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Logo

15th February 2024

IFI Archive Player Admin

A dramatic and powerful advert linking the imagery of a series of leisure activities (such as flying, speedboating, golfing and rock-climbing), with a macro view of a pint of Guinness being poured. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Coin

15th February 2024

IFI Archive Player Admin

A sensual and visually striking advert for Guinness featuring a series of romantic images, concluding with ‘draw your own conclusions’. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Big Wave

15th February 2024

IFI Archive Player Admin

Groundbreaking advert where visuals of surfing and beachgoers are merged with seductive shots of Guinness being poured. A modern musical score is provided by Bill Whelan, famous for his contributions to Irish hit musical show Riverdance. The advert concludes with ‘move over to Guinness’. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Ages of Man

15th February 2024

IFI Archive Player Admin

An advert symbolising the evolution of taste, as it shows a series of drinking vessels, from a baby bottle of milk to a glass of draft Guinness.  To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Guinness – History of the Cinema

15th February 2024

IFI Archive Player Admin

One of several made-for-cinema adverts in the collection where a couple watch pints of Guinness being served in far-flung locations.  To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Holiday (Republic of Ireland Version)

15th February 2024

IFI Archive Player Admin

Two men, enjoying pints of Guinness at a sleek bar, sometime in the future, reminisce about the long legacy of Guinness. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Changing Tastes (Republic of Ireland Version)

15th February 2024

IFI Archive Player Admin

A technically innovative advert where a man standing against a white cyclorama is animated into different historical costumes, signifying how fashions may change but Guinness remains as good as ever. Gerry Poulson also directed The Good Old Days in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

The Shocking History of the Cinema

15th February 2024

IFI Archive Player Admin

Two men at a bar discuss the relative merits of a night in the pub versus a visit to the cinema, in a very clever advert which breaks the fourth wall and plays with the in-cinema trailer format. To see more of The Guinness Adverts Project click here. 

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Guinness Adverts

Elkie

23rd November 2023

IFI Archive Player Admin

Singer Elkie Brooks performs in Dublin during an Irish tour. She spends time around the city (The Shelbourne Hotel features) and drinks Guinness with her bandmates. Tiernan MacBride directed the complementary Chieftains advert in The Guinness Adverts Project, and the short film Christmas Morning. To see more of The Guinness Adverts Project click here. 

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