Home Tag "fashion"

Calvita: Boutique

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An advertisement for Calvita cheese opens with 3 young women trying on clothes in a boutique store. As the music begins, a voiceover asks: ‘What are all the slim girls eating? What are all the trim girls eating? What do the girls with good teeth eat? And where do they get their energy?’ To see […]

Schweppes: The Slimline Look

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771
A series of women are shown, focusing on their slim figures as they attract attention from people around them. An accompanying jingle sings about the ‘Slimline look’. To see more from The Irish Adverts Project, click here. (771)

MISS DUBLIN WINS CONTEST – Amharc Éireann: Eagrán 126

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In the Abbey Dance Hall in Drogheda, a group of ladies from 6 counties competed in the finals of a beauty contest to be crowned Miss Mannequin 1961. Local beauty contests were very popular in Ireland in the 1950s and ‘60s. Contestants traveled from all over Ireland (including Meath, Kilkenny, Kildare and Dublin) to take […]

DUBLIN CREATION BALL – Amharc Éireann: Eagrán 80

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Set in the lavish surroundings of Dublin’s Shelbourne Hotel Ballroom, Lady Valerie Goulding hosts a ladies fashion show to raise money for the Central Remedial Clinic. The December night was full of glitz and glamour with cocktails, dancing and music provided by 1960s swingers Earl Gill & the Hoedowners. The proceeds made from the night […]

AUTUMN FASHIONS ON PARADE – Amharc Éireann: Eagrán 171

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Dublin, November 1962; The House of Cassidy’s on South George’s Street was abuzz with excitement as the Autumn Season fashion show commenced. With 123 outfits to be seen on stage, the Cassidy’s regulars were spoilt for choice, from luxurious warm winter coats to snazzy red cocktail dresses. The announcer of the nightwear segment notes how […]

New Year Sale Fever – Amharc Éireann: Eagrán 73

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New Year’s Day 1964 and the queue outside Arnotts department store on Henry Street was full of keen-eyed bargain hunters eagerly awaiting the doors to open. The line grew longer and crowds spilled out onto the street among passing cars (Henry Street was later pedestrianised in the 1980s). When the doors finally opened, the throng […]