Over sixty Dublin manufactures take part in the Civic Week Pageant of Industry in September 1929.
The Parade makes its way through O’Connell street, Corporation Fire engines and brands like “Jacob’s Biscuits” and “Guinness” trucks entertain the crowds as they pass through on floats and trucks.
The first Irish Civic week Pageant launched in September 1929 at the Mansion house. The aim of the week was to give Dubliners a sense of pride and make them aware of various activities of Dublin people. Various events in addition to this pageant were organised including art exhibitions, theatre shows and a Military tattoo.