Amharc Eireann: Eagrán 171, AUTUMN FASHIONS ON PARADE
Dublin on November 1962, The House of Cassidy’s on South George’s Street was abuzz with excitement as the Autumn Season fashion show commenced.
With 123 outfits to be seen on stage, the Cassidy’s regulars were spoilt for choice. From luxurious warm winter coats for those cold foggy nights in November to snazzy red cocktail dresses to stand out from the crowd. The Nightwear segment showcased some of the less practical outfits on display and we are told very cheekily by the announcer perhaps “you’d need extra heat beside the bedcover” for these particular items. The Dance dresses, however, were the high point of the night with many an envious glance from the crowd. Cassidy’s was one of Dublin’s most popular department stores from the 1940s onwards but has since closed down. The 6 story Georgian building remains vacant for the last few years but there are plans for it to be redeveloped into modern retail units.
Produced by Gael Linn, Amharc Eireann ( A view of Ireland) is Ireland’s longest running indigenous newsreel series. Made in the Irish language for the purpose of promoting its use, each episode featured a broad range of topics, from hard news stories to lighter magazine like items. Between 1956 and 1964, 267 editions of the newsreel were produced for cinema exhibition.
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With kind permission of Gael Linn.