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The Irish Adverts Project

The Irish Adverts Project

The IFI Irish Film Archive, supported by a grant from the Broadcasting Authority of Ireland’s Archiving Funding Scheme, has catalogued, digitised, restored and preserved a large collection of 35mm film television advertisements made in the 1960, ‘70s and ‘80s. These commercials were made for broadcast on Irish television by a number of prolific Irish advertising agencies including Wilson Hartnell, Birchall, Hunter and Arks, for a variety of corporations (both Irish and international).

The collection numbering nearly 8000 rolls of film, had been held in a number of damp warehouses for decades and as a result of poor storage conditions it suffered physical deterioration and contracted a mould infestation before it was transferred to the IFI Irish Film Archive in the mid-1990s. The Archive team has salvaged this material, through a combination of painstaking processes including frame by frame assessment, extensive physical and chemical conservation, followed by scanning and digital restoration. The collection has also been catalogued and preserved according to international best practice, thus safeguarding it for the future and making it widely accessible for the first time.

This project has resulted in the creation of a substantial Irish TV advertising archive that is a rich treasure trove of national memory and cultural artefacts.  These films may be only seconds long, but taken together they provide a unique window into Irish society and consumer habits over a 3 decade period. They tell us much about the community they were made for, as well as the era they were made in; reflecting the social mores, standards, dress sense, attitudes to gender, race and so on of the Ireland for which they were created. They are fascinating on many levels and can be enjoyed from a nostalgic, historical, social or cultural perspective.

Valley Ice- Cream: Big Red
Kiskadee: Jungle
Bovril Stock Cubes
Irish Matches: Weird
Dublin: Feed a Bin
Odlums: Heaven only Knows
Sunbound Holidays
Yoplait: Mrs Dolan
Captain Crisps
Ronson Escort 2000
Phoenix: Mans Best Friend
Spar: So Near So Spar
Odlums: Heaven only Knows
Calvita: Boutique
HB: Milk Chocolate
Siucra: Brown Sugar Coffee
HB: Florida Fruits
Royco: Oxtail Soup
Yoplait: Mrs Dolan
Magic Cooking Bags
Kiskadee: Jungle
Phoenix: Mans Best Friend
Phoenix: Malachi
Musgrave Tea: Matchmaker
Mi-Wadi: Orange Tree
Carling
Bass Ale: The Dubliners
PG Tips: Auntie Maud
Ronson Escort 2000
Quix: Washing Up
Curragh Carpets: New House
Maguire and Paterson Matches: Dancing
Maguire and Paterson Matches: La Caramatcha
Sandeman Ruby Port
Kosangas: Cooker
Maguire and Paterson Matches: Mexican Dance
Irish Matches: Weird
Sunbound Holidays
Ronson Escort 2000
Spar: So Near So Spar
Winstons: New Look
Milk of Magnesia: Boat
Milk of Magnesia: Tablets
Spar: Frozen Prices
Dublin: Feed a Bin
Sunbound Holidays
JWT Holidays: 1971 Italy
JWT Holidays: Sun in 1981
Miles Cheaper
Winstons: New Look
JWT Holidays: 1972 Destinations
JWT Holidays: 1973 Destinations

The Irish Adverts Project was made possible by the support of the Broadcasting Authority of Ireland Archiving Funding Scheme.