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af8419_ifard201697.17_phoenix_malachi_mezzanine.01
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Phoenix: Malachi

IFI Archive Player Admin
Advertisement for Phoenix beer featuring the recurring characters Malachi and ‘Mr O’. Malachi the barman hums a song as he tidies the bar. He begins talking to himself, pretending that he is both customer and bar man. Malachi attempts to serve himself a pint of Phoenix, but ‘Mr O’ steals his pint just as he […]
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af8408_ifard201697.2_phoenix_easy_mezzanine.01
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Phoenix: Easy

IFI Archive Player Admin
Light-hearted advertisement for Phoenix beer in which Malachi the bar man recommends Phoenix to a customer while trying to control the ‘lively’ pints of beer beneath the bar. To see more from The Irish Adverts Project, click here.
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