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Lease

IFI Archive Player Admin
A striking advert about the 9,000-year lease on the Guinness premises in Dublin; ‘six million glasses of Guinness are served every day’. To see more of The Guinness Adverts Project click here. 

Local

IFI Archive Player Admin
The phrase ‘to the man who drinks Guinness, every pub’s his local,’ is tested in this advert where an out-of-towner wins approval based on his choice of beverage. To see more of The Guinness Adverts Project click here. 

Tourist Taste

IFI Archive Player Admin
American tourists sample Guinness enthusiastically when they notice that it’s the choice of beverage for locals. Featuring actor John Sterland (Batman, 1989). To see more of The Guinness Adverts Project click here. 

Best Man

IFI Archive Player Admin
A groom, played by David Neilson (Coronation Street), nervously plays darts in a pub while his best man boasts about his trustworthiness. To see more of The Guinness Adverts Project click here. 

The Mechanic’s Story

IFI Archive Player Admin
A musical advert featuring Christopher Ellison (The Bill) as a mechanic who sings about how his worst day was turned around thanks to bottled Guinness. Brian Byfield also directed The Builder’s Story in The Guinness Adverts Project. To see more of The Guinness Adverts Project click here. 

Guinness At The Albert Hall

IFI Archive Player Admin
A colourful animated advert, set in the Royal Albert Hall, in which a musical conductor draws enough strength from a bottle of Guinness to lift an entire choir. This advert was directed by Richard Williams, later an Oscar® -winner for his visual effects on Who Framed Roger Rabbit? (1988). To see more of The Guinness Adverts […]