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af8419_ifard201697.17_phoenix_malachi_mezzanine.01
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Phoenix: Malachi

IFI Archive Player Admin
Advertisement for Phoenix beer featuring the recurring characters Malachi and ‘Mr O’. Malachi the barman hums a song as he tidies the bar. He begins talking to himself, pretending that he is both customer and bar man. Malachi attempts to serve himself a pint of Phoenix, but ‘Mr O’ steals his pint just as he […]
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af9126_ifard2016220.7_bass_ale_dubliners_pub_mezzanine.01
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Bass Ale: The Dubliners

IFI Archive Player Admin
An advertisement for Bass Ale, in which The Dubliners are seen traveling from an airport to a Dublin pub (O’Donoghue’s, Merrion Row). where they sing a song and enjoy a pint of the Cork ale. Inside, the group sing a song to the tune of Rocky Road to Dublin and Ronnie Drew drinks from a […]
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af8381_ifard201695.13_phoenix_fish_in_the_sea_mezzanine.01
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Phoenix: Fish in the Sea

IFI Archive Player Admin
Advertisement for Phoenix beer which depicts a group of men returning home from a fishing trip. On arrival, they discover the woman of the house has prepared fish for dinner which is much bigger than the meagre one they have caught. She produces Phoenix beer, which cheers them up instantly. To see more from The […]
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af8382_ifard201695.14_phoenix_beers_on_the_winners_mezzanine.01
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Phoenix: Winners

IFI Archive Player Admin
Advertisement for Phoenix beer in which a man is momentarily stunned by the sight of a winning trophy, but re-awakens at the mention of a free bottle of Phoenix beer. To see more from The Irish Adverts Project, click here.
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af8383_ifard201695.15_phoenix_outsider_mezzanine.01
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Phoenix: Outsider

IFI Archive Player Admin
A group watch a horse race on a television in a pub. As the horse races to the finish line, the entire group freeze on the spot with the exception of a man carrying a tray filled with pints of Phoenix. A voice over states: ‘When your outsider surprises even himself, make the most of […]
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