The Bord Fáilte Film Collection

Some of the largest collections held by the IFI Irish Film Archive come from Government departments and State & semi state bodies. Apart from their educational and entertainment value in a country that did not have its own television station until 1961, these state sponsored produced films are note- worthy not only for their high production values and interesting content, but also for the calibre of those involved in their creation. Luminaries of the Irish acting world would often make a appearances, and at a time when the Irish film industry was underdeveloped and opportunities for technical training were limited, important figures such as Louis Marcus, Bob Monks, Colm O’Laoghaire, George Fleischmann, Gerard Healy and Rex Roberts all found gainful employment in their production.

Films made for Bord Fáilte provide not only a beautiful record of Ireland’s landscape and topography throughout the 20th century, but also serve to illustrate the development of the Irish tourist industry and the image that ‘brand’ Ireland was endeavouring to project, as it marketed itself as an international tourist destination.

Ireland in a Horse Drawn Caravan

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Experience the beauty of the Irish countryside in a horse-drawn caravan. This 1974 film highlights the many unique experiences that await tourists when they travel through Ireland in a horse-drawn barrel-top caravan. Accompanying three young holiday-makers on their leisurely journey around Ireland, the viewer experiences the country the way it should be experienced, at a […]

Glamour of Galway

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Galway old and new, is captured in glorious colour in this 1957 Bord Fáilte (now Fáilte Ireland) tourism film produced and directed by Colm Ó Laoghaire . Situated on the west coast of Ireland, Galway is one of the largest cities in Ireland and boasts a complex history dating back to medieval times.  The film […]

Discovering Ireland

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This tourism promotional film was produced in 1982 by Bord Fáilte (now known as Fáilte Ireland) and presents Ireland and its rich history as an attractive holiday destination. From the bustling streets of Dublin during the St Patrick’s Day Parade, to the serene calm of the River Shannon, this film, directed by Louis Marcus, shows […]

Dublin, Capital City of Ireland

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This silent tourism film made for the Irish Tourist Association (the precursor of Bord Fáilte and Fáilte Ireland) provides a warmly-hued panorama of 1940s Dublin. Dublin is presented as a city of romance and contrasts which has survived countless changes through a thousand years of history. On this particular day Croke Park was packed to […]

Ireland’s Golden West

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An early travelogue made by the Irish Tourist Association (later Bord Fáilte and now Fáilte Ireland) to promote Galway as an attractive tourist destination.  The film provides a scenic history of Galway city and its immediate surroundings. In warmly glowing colours the treasures of Galway city are shown –Eyre Square, the campus of University College […]

CÉAD MÍLE FÁILTE

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  The title translates as One Hundred Thousand Welcomes and that is what awaits the visitor to Ireland in this short film produced by the Film Unit of the National Bus Companies and presented by the Irish Tourist Board. Opening with a 1916 rebel singalong in “the smoke-filled atmosphere” of the Dublin’s Abbey Tavern the […]

THE IRISH RIVIERA

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This early example of a State Sponsored promotional film was made in 1936 and showcases the sunny south coast of Ireland and everything it has to offer to a first-time visitor to Ireland. Made by the Irish Tourist Association, the film briefly visits Cork City showing that from the busy shopping centre of Patrick’s Street, […]

IRISH GOSSAMER

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This innovative film made by Colm O Laoghaire corresponds the beauty of Irish-made fabrics with the breadth of colour and texture displayed in the Irish countryside. Commissioned by the Irish tourism board Bord Fáilte to entice visitors to Ireland, this visually-stunning short takes the viewer on a journey through Ireland in 1958 looking at Irish […]

IRELAND IN SPRING

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Ireland is beautiful all-year-round but spring is when it really blossoms. Produced by Colm O’ Laoghaire (director of the Amharc Éireann newsreels for Gael-Linn) this film is a celebration of all things Irish and a delightful window on 1950s Eire. The film focuses on An Tóstal (Irish for “The Pageant”) which was a series of […]

GOLF IN IRELAND

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This film, aimed at golfing enthusiasts, shows two of Ireland’s most famous golfers Christy O’Connor and Jack B. Carr playing on various golf courses throughout Ireland. Made by Robert Monks Film Services for Bord Failte Ireland in the 1970s this promotional film highlights the landscape and climate that makes Ireland so suitable for golf. A […]

BEAU GUEST

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This beautifully-animated short made in 1956 takes a humorous approach to the promotion of tourism in Ireland. Next to agriculture, tourism was Ireland’s biggest industry and this short film highlighted its benefits for everyone in Ireland. Made for Bord Fáilte, the Irish tourist board, by Irish advertising agency O’Kennedy-Brindley and British cinema advertising company Pearl […]